BBQ steaks Menu
for the Restaurant
THE PROBLEM:
- Restaurant guests wonder how different types of steaks look like, and whether it is served whole or in slices;
- Grill menu is not ordered as often as the main menu.
THE TASK:
Create a Product and services specification catalog for the company – supplier of materials for outdoor and indoor advertising manufacture, construction, and industrial design.
A NEW GRILL MENU SHOULD:
- Contain pictures of stakes, so guests see what they order
- Look delicious and increase sales.
- Simplify and speed up the waiter's work.
DESIGN DEVELOPMENT PROCESS:
01
Design-research, choosing suitable photo-references;
04
To discuss with photographer menu style, angles for photography, props.
02
Spotting the concept for new menu;
Make a mood board;
05
Shooting the menu in a restaurant;
03
Searching for food-photographers and food-stylists, see their portfolios.
06
Layout design (few options), approving final design with management.
PHOTO SHOOTING PROCESS:
THE RESULT:
There were two bright and mouth-watering design options developed for the grill menu.
The first concept is serving steaks on plates, and the second concept – is steaks grilling on the fire.
The new menu is clearer and more intuitive compared to the previous non-picture menu.
The new menu design has boosted steak sales.
