Logo for the Digital
marketing company
THE TASK:
To create a logo for a digital marketing company.
The company's name is Sandy Feet Group, with 2 trading names within the company – Sandy Feet Digital and Sandy Feet Education.
The client wanted the logos to have a "professional/high-end/digital" look.
The process of creating Sandy Feet Group logo:
01
I received a brief from the client and asked extra questions to gather all required information for making the logos.
04
I made a Mood Board with logo, color and font ideas.
I made 10-15 different logo Sketches based on the Mood Board.
02
I did design research to gather references and find out the general design style in the marketing field.
05
I created and presented 3 different logo options with a textual explanation of my design decisions and send it to client.
03
I analysed the company's individual unique selling points and characteristics.
06
Client chose his preferred logo. I created visual design instructions for logos: colors, fonts, imagery style, etc.
